Brand Identity for Fresh Squeeze, a healthy, all natural lemonade brand from sunny Denver, CO.
BRAND IDENTITY - LOGO DESIGN - PACKAGING - ADVERTISING - WEB DESIGN - APPAREL DESIGN
Over a semester at the Pacific Northwest College of Art’s Branding and Brand Identity course taught by Jamie Barrett, I developed a brand identity for the fun and optimistic lemonade brand, Fresh Squeeze. This involved creating brand guidelines, a unique and bold logo, packaging, signage, apparel, and design for the landing page of the brand’s website.
Check out the brand guidelines here.
Client
Academic concept project
Role
Brand Identity & Strategy
Location
Portland, OR
Year
2023
Audience
Healthy, outdoorsy, optimistic people (and those who aspire to be).
Eco-friendly and environmentally conscious people.
Anyone who is looking for a delicious N/A beverage option.
