Brand Identity for Fresh Squeeze, a healthy, all natural lemonade brand from sunny Denver, CO.

BRAND IDENTITY - LOGO DESIGN - PACKAGING - ADVERTISING - WEB DESIGN - APPAREL DESIGN

Over a semester at the Pacific Northwest College of Art’s Branding and Brand Identity course taught by Jamie Barrett, I developed a brand identity for the fun and optimistic lemonade brand, Fresh Squeeze. This involved creating brand guidelines, a unique and bold logo, packaging, signage, apparel, and design for the landing page of the brand’s website.

Check out the brand guidelines here.

Client

Academic concept project

Role

Brand Identity & Strategy

Location

Portland, OR

Year

2023

Audience

Healthy, outdoorsy, optimistic people (and those who aspire to be).

Eco-friendly and environmentally conscious people.

Anyone who is looking for a delicious N/A beverage option.

Logo

Secondary Logo

Typography

Color Palette

Packaging Artwork

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